Catch churn-risk signals in Postgres
Turn the small signals — a downgrade, a usage drop, a support spike — into one scored alert that reaches the account owner while there's still time to act.
01source
02pipeline · 2 steps
- 01ENRenrich.entitycustomer → CSM · renewal · MRR
- 02CTLfilter.matchscore ≥ 0.7 only
03destinations · 1
- towarehouse.pgPostgrestableevents.signups
the event
You emit churn.signal with this shape. The TypeScript SDK keeps the call type-safe, and the event is stored whole — so every field below is available to the pipeline by name.
- customer_idstring
- signalstringdowngrade | usage-drop | support-spike
- scorenumber0–1 risk
- mrrnumberminor units at risk
emit it
From your code with the TypeScript SDK — or any language over the REST endpoint and signed webhook ingress.
import { ingest } from "@ingestlayer/sdk";
await ingest("churn.signal", {
customer_id: account.id,
signal: "usage-drop",
score: risk,
mrr: account.mrr,
});route it to Postgres
Insert each event as a row into a table in your own Postgres.
- 01
add the connection
Paste a Postgres connection string. Connections originate from our EU region — allowlist those egress IPs on your database.
- 02
point at a table
Name the target table. Top-level event fields map to columns, and the full payload is also available as a jsonb column.
- 03
map columns
Match event fields to columns with $event.* references, or accept the default mapping into a typed events table.
INSERT INTO events.signups
(user_id, email, plan, source, payload)
VALUES
('u_018f', 'ada@acme.com', 'pro',
'marketing-site', '{ … }'::jsonb);notes
- The target table must already exist with compatible column types; ingestlayer never runs DDL on your database.
- Connections come from fixed EU egress IPs — add them to your firewall, or inserts will time out.
- Use a jsonb column for the full payload when your event shape changes often, so a new field never breaks the insert.
questions
- Can I tune how sensitive the alert is?
- Adjust the score threshold in the filter. Raise it for only the clearest risks, lower it to catch more early.
- Who gets the alert?
- enrich.entity attaches the CSM and renewal date, so the warning reaches the person who can actually save the account.
- Can I combine several signals?
- Emit each signal as it happens and dedupe by customer in a window, so one at-risk account is one alert, not three.
churn-risk signals, routed elsewhere
- Catch churn-risk signals in SlackSlack
- Catch churn-risk signals in DiscordDiscord
- Catch churn-risk signals in TelegramTelegram
- Catch churn-risk signals in EmailEmail
- Catch churn-risk signals in WebhookWebhook
- Catch churn-risk signals in NotionNotion
more, into Postgres
- Track user signups in Postgrestrack
- Monitor failed payments in Postgresmonitor
- Route support escalations in Postgresalert
- Track waitlist signups in Postgrestrack
- Track new subscriptions in Postgrestrack
- Track canceled subscriptions in Postgrestrack
- Track successful payments in Postgrestrack
- Track trial conversions in Postgrestrack
- Track form submissions in Postgrestrack
- Track feature usage in Postgrestrack
- Track file uploads in Postgrestrack
- Monitor failed logins in Postgresmonitor
- Monitor usage-limit hits in Postgresmonitor
- Monitor error spikes in Postgresmonitor
- Monitor cron-job health in Postgresmonitor
- Monitor CI/CD build status in Postgresmonitor
- Flag high-value leads in Postgresalert
- everything you can pipe to Postgreshub