Catch churn-risk signals in Webhook
Turn the small signals — a downgrade, a usage drop, a support spike — into one scored alert that reaches the account owner while there's still time to act.
01source
02pipeline · 2 steps
- 01ENRenrich.entitycustomer → CSM · renewal · MRR
- 02CTLfilter.matchscore ≥ 0.7 only
03destinations · 1
- towebhook.outWebhookurlhttps://api.acme.com/hooks
the event
You emit churn.signal with this shape. The TypeScript SDK keeps the call type-safe, and the event is stored whole — so every field below is available to the pipeline by name.
- customer_idstring
- signalstringdowngrade | usage-drop | support-spike
- scorenumber0–1 risk
- mrrnumberminor units at risk
emit it
From your code with the TypeScript SDK — or any language over the REST endpoint and signed webhook ingress.
import { ingest } from "@ingestlayer/sdk";
await ingest("churn.signal", {
customer_id: account.id,
signal: "usage-drop",
score: risk,
mrr: account.mrr,
});route it to Webhook
POST the processed event as JSON to any HTTPS endpoint you control.
- 01
set the URL
Any HTTPS endpoint. The processed event is delivered as a JSON body on POST.
- 02
choose auth
None, a bearer token, or HMAC signing. Signed requests carry an X-Ingestlayer-Signature header you verify with your shared secret.
- 03
confirm receipt
Return a 2xx within the timeout. Non-2xx responses trigger retries with exponential backoff before the delivery dead-letters.
POST /hooks HTTP/1.1
Host: api.acme.com
Content-Type: application/json
X-Ingestlayer-Signature: t=1717000000,v1=9f86d08…
{
"type": "user.signed_up",
"payload": { "email": "ada@acme.com", "plan": "pro" }
}notes
- Endpoints must respond within 10 seconds; slower responses are treated as failures and retried.
- Retries use exponential backoff for several attempts before dead-lettering — make your handler idempotent.
- Verify the HMAC signature before trusting a payload; the raw body is signed, so compute the digest before JSON parsing.
questions
- Can I tune how sensitive the alert is?
- Adjust the score threshold in the filter. Raise it for only the clearest risks, lower it to catch more early.
- Who gets the alert?
- enrich.entity attaches the CSM and renewal date, so the warning reaches the person who can actually save the account.
- Can I combine several signals?
- Emit each signal as it happens and dedupe by customer in a window, so one at-risk account is one alert, not three.
churn-risk signals, routed elsewhere
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- Catch churn-risk signals in TelegramTelegram
- Catch churn-risk signals in EmailEmail
- Catch churn-risk signals in PostgresPostgres
- Catch churn-risk signals in NotionNotion
more, into Webhook
- Track user signups in Webhooktrack
- Monitor failed payments in Webhookmonitor
- Route support escalations in Webhookalert
- Track waitlist signups in Webhooktrack
- Track new subscriptions in Webhooktrack
- Track canceled subscriptions in Webhooktrack
- Track successful payments in Webhooktrack
- Track trial conversions in Webhooktrack
- Track form submissions in Webhooktrack
- Track feature usage in Webhooktrack
- Track file uploads in Webhooktrack
- Monitor failed logins in Webhookmonitor
- Monitor usage-limit hits in Webhookmonitor
- Monitor error spikes in Webhookmonitor
- Monitor cron-job health in Webhookmonitor
- Monitor CI/CD build status in Webhookmonitor
- Flag high-value leads in Webhookalert
- everything you can pipe to Webhookhub