Catch churn-risk signals in Telegram
Turn the small signals — a downgrade, a usage drop, a support spike — into one scored alert that reaches the account owner while there's still time to act.
01source
02pipeline · 2 steps
- 01ENRenrich.entitycustomer → CSM · renewal · MRR
- 02CTLfilter.matchscore ≥ 0.7 only
03destinations · 1
- totelegramTelegramchat@oncall
the event
You emit churn.signal with this shape. The TypeScript SDK keeps the call type-safe, and the event is stored whole — so every field below is available to the pipeline by name.
- customer_idstring
- signalstringdowngrade | usage-drop | support-spike
- scorenumber0–1 risk
- mrrnumberminor units at risk
emit it
From your code with the TypeScript SDK — or any language over the REST endpoint and signed webhook ingress.
import { ingest } from "@ingestlayer/sdk";
await ingest("churn.signal", {
customer_id: account.id,
signal: "usage-drop",
score: risk,
mrr: account.mrr,
});route it to Telegram
Message a person, group, or channel through a connected bot.
- 01
connect a bot
Create a bot with @BotFather and paste its token. We register the webhook and verify it in-region.
- 02
start a chat
Send /start to the bot from the target chat — or add it to the group/channel — then pick the chat from the list.
- 03
format the text
Messages use MarkdownV2; the default template bolds the event name and lists fields. Reserved characters in field values are escaped for you.
oncall *support.ticket.created* ticket T-4821 subject API returning 500s tier enterprise urgency critical
notes
- Telegram caps a bot at roughly 30 messages per second overall, and one per second to a single chat.
- The bot must be added to a group — and promoted to admin for a channel — before it can post.
- MarkdownV2 requires escaping characters like _ * [ ] ( ); ingestlayer escapes field values, but custom templates are your responsibility.
questions
- Can I tune how sensitive the alert is?
- Adjust the score threshold in the filter. Raise it for only the clearest risks, lower it to catch more early.
- Who gets the alert?
- enrich.entity attaches the CSM and renewal date, so the warning reaches the person who can actually save the account.
- Can I combine several signals?
- Emit each signal as it happens and dedupe by customer in a window, so one at-risk account is one alert, not three.
churn-risk signals, routed elsewhere
- Catch churn-risk signals in SlackSlack
- Catch churn-risk signals in DiscordDiscord
- Catch churn-risk signals in EmailEmail
- Catch churn-risk signals in WebhookWebhook
- Catch churn-risk signals in PostgresPostgres
- Catch churn-risk signals in NotionNotion
more, into Telegram
- Track user signups in Telegramtrack
- Monitor failed payments in Telegrammonitor
- Route support escalations in Telegramalert
- Track waitlist signups in Telegramtrack
- Track new subscriptions in Telegramtrack
- Track canceled subscriptions in Telegramtrack
- Track successful payments in Telegramtrack
- Track trial conversions in Telegramtrack
- Track form submissions in Telegramtrack
- Track feature usage in Telegramtrack
- Track file uploads in Telegramtrack
- Monitor failed logins in Telegrammonitor
- Monitor usage-limit hits in Telegrammonitor
- Monitor error spikes in Telegrammonitor
- Monitor cron-job health in Telegrammonitor
- Monitor CI/CD build status in Telegrammonitor
- Flag high-value leads in Telegramalert
- everything you can pipe to Telegramhub