Track feature usage in Telegram
Watch the features that signal expansion — exports, API calls, integrations — and route the moments that hint a customer is ready for more.
01source
02pipeline · 2 steps
- 01CTLfilter.matchfeature in {export, api, webhook}
- 02ENRenrich.entityuser → account · plan · owner
03destinations · 1
- totelegramTelegramchat@oncall
the event
You emit feature.used with this shape. The TypeScript SDK keeps the call type-safe, and the event is stored whole — so every field below is available to the pipeline by name.
- user_idstring
- featurestringfeature key
- countnumberuses in window
- planstring
emit it
From your code with the TypeScript SDK — or any language over the REST endpoint and signed webhook ingress.
import { ingest } from "@ingestlayer/sdk";
await ingest("feature.used", {
user_id: ctx.user.id,
feature: "csv.export",
count: 1,
plan: ctx.user.plan,
});route it to Telegram
Message a person, group, or channel through a connected bot.
- 01
connect a bot
Create a bot with @BotFather and paste its token. We register the webhook and verify it in-region.
- 02
start a chat
Send /start to the bot from the target chat — or add it to the group/channel — then pick the chat from the list.
- 03
format the text
Messages use MarkdownV2; the default template bolds the event name and lists fields. Reserved characters in field values are escaped for you.
oncall *support.ticket.created* ticket T-4821 subject API returning 500s tier enterprise urgency critical
notes
- Telegram caps a bot at roughly 30 messages per second overall, and one per second to a single chat.
- The bot must be added to a group — and promoted to admin for a channel — before it can post.
- MarkdownV2 requires escaping characters like _ * [ ] ( ); ingestlayer escapes field values, but custom templates are your responsibility.
questions
- Won't this be far too noisy?
- Filter to the handful of features that actually predict expansion; everything else streams to the warehouse without an alert.
- Can I spot free users hitting paid features?
- The plan field rides along — branch on it to flag free-plan users leaning on paid surfaces, a clean upsell trigger.
- How do I roll this up per account?
- enrich.entity attaches the account id so usage aggregates cleanly in Postgres by company, not just by user.
feature usage, routed elsewhere
- Track feature usage in SlackSlack
- Track feature usage in DiscordDiscord
- Track feature usage in EmailEmail
- Track feature usage in WebhookWebhook
- Track feature usage in PostgresPostgres
- Track feature usage in NotionNotion
more, into Telegram
- Track user signups in Telegramtrack
- Monitor failed payments in Telegrammonitor
- Route support escalations in Telegramalert
- Track waitlist signups in Telegramtrack
- Track new subscriptions in Telegramtrack
- Track canceled subscriptions in Telegramtrack
- Track successful payments in Telegramtrack
- Track trial conversions in Telegramtrack
- Track form submissions in Telegramtrack
- Track file uploads in Telegramtrack
- Monitor failed logins in Telegrammonitor
- Monitor usage-limit hits in Telegrammonitor
- Monitor error spikes in Telegrammonitor
- Monitor cron-job health in Telegrammonitor
- Monitor CI/CD build status in Telegrammonitor
- Flag high-value leads in Telegramalert
- Catch churn-risk signals in Telegramalert
- everything you can pipe to Telegramhub