Track feature usage in Email
Watch the features that signal expansion — exports, API calls, integrations — and route the moments that hint a customer is ready for more.
01source
02pipeline · 2 steps
- 01CTLfilter.matchfeature in {export, api, webhook}
- 02ENRenrich.entityuser → account · plan · owner
03destinations · 1
- toemail.outEmailtoalerts@acme.com
the event
You emit feature.used with this shape. The TypeScript SDK keeps the call type-safe, and the event is stored whole — so every field below is available to the pipeline by name.
- user_idstring
- featurestringfeature key
- countnumberuses in window
- planstring
emit it
From your code with the TypeScript SDK — or any language over the REST endpoint and signed webhook ingress.
import { ingest } from "@ingestlayer/sdk";
await ingest("feature.used", {
user_id: ctx.user.id,
feature: "csv.export",
count: 1,
plan: ctx.user.plan,
});route it to Email
Send a transactional email to one or more recipients, addressable from event fields.
- 01
set the recipient
Enter a fixed address, or reference an event field like $event.payload.email to route per event.
- 02
write subject and body
Both accept $event.* templates. The body renders as plain text with an optional summary table of the payload.
- 03
confirm the sender
Mail goes out from mail@notify.ingestlayer.com with SPF and DKIM aligned. Set a reply-to if you want responses to reach you.
From: mail@notify.ingestlayer.com To: alerts@acme.com Subject: Payment failed — acme-inc (€240.00) A charge failed for acme-inc. amount €240.00 reason insufficient_funds attempt 2
notes
- Outbound email is metered against a monthly quota that scales with your plan; over-quota sends are deferred, not dropped.
- Sending from a fixed ingestlayer domain keeps deliverability high, but the From address is not your own domain.
- Recipient addresses pulled from event fields are validated at send time; a malformed address dead-letters that delivery.
questions
- Won't this be far too noisy?
- Filter to the handful of features that actually predict expansion; everything else streams to the warehouse without an alert.
- Can I spot free users hitting paid features?
- The plan field rides along — branch on it to flag free-plan users leaning on paid surfaces, a clean upsell trigger.
- How do I roll this up per account?
- enrich.entity attaches the account id so usage aggregates cleanly in Postgres by company, not just by user.
feature usage, routed elsewhere
- Track feature usage in SlackSlack
- Track feature usage in DiscordDiscord
- Track feature usage in TelegramTelegram
- Track feature usage in WebhookWebhook
- Track feature usage in PostgresPostgres
- Track feature usage in NotionNotion
more, into Email
- Track user signups in Emailtrack
- Monitor failed payments in Emailmonitor
- Route support escalations in Emailalert
- Track waitlist signups in Emailtrack
- Track new subscriptions in Emailtrack
- Track canceled subscriptions in Emailtrack
- Track successful payments in Emailtrack
- Track trial conversions in Emailtrack
- Track form submissions in Emailtrack
- Track file uploads in Emailtrack
- Monitor failed logins in Emailmonitor
- Monitor usage-limit hits in Emailmonitor
- Monitor error spikes in Emailmonitor
- Monitor cron-job health in Emailmonitor
- Monitor CI/CD build status in Emailmonitor
- Flag high-value leads in Emailalert
- Catch churn-risk signals in Emailalert
- everything you can pipe to Emailhub