Monitor usage-limit hits in Email
Know the moment a customer bumps a plan limit — the clearest upsell signal there is — with their plan and account owner already attached.
01source
02pipeline · 1 steps
- 01ENRenrich.entitycustomer → MRR · CSM · renewal
03destinations · 1
- toemail.outEmailtoalerts@acme.com
the event
You emit usage.limit_reached with this shape. The TypeScript SDK keeps the call type-safe, and the event is stored whole — so every field below is available to the pipeline by name.
- customer_idstring
- metricstringseats | api-calls | storage
- limitnumber
- usednumber
- planstring
emit it
From your code with the TypeScript SDK — or any language over the REST endpoint and signed webhook ingress.
import { ingest } from "@ingestlayer/sdk";
await ingest("usage.limit_reached", {
customer_id: account.id,
metric: "api-calls",
limit: account.plan.apiLimit,
used: account.usage.apiCalls,
plan: account.plan.name,
}, {
idempotencyKey: `${account.id}:api-calls:${period}`,
});route it to Email
Send a transactional email to one or more recipients, addressable from event fields.
- 01
set the recipient
Enter a fixed address, or reference an event field like $event.payload.email to route per event.
- 02
write subject and body
Both accept $event.* templates. The body renders as plain text with an optional summary table of the payload.
- 03
confirm the sender
Mail goes out from mail@notify.ingestlayer.com with SPF and DKIM aligned. Set a reply-to if you want responses to reach you.
From: mail@notify.ingestlayer.com To: alerts@acme.com Subject: Payment failed — acme-inc (€240.00) A charge failed for acme-inc. amount €240.00 reason insufficient_funds attempt 2
notes
- Outbound email is metered against a monthly quota that scales with your plan; over-quota sends are deferred, not dropped.
- Sending from a fixed ingestlayer domain keeps deliverability high, but the From address is not your own domain.
- Recipient addresses pulled from event fields are validated at send time; a malformed address dead-letters that delivery.
questions
- How do I avoid firing this every request?
- Send it once per period with a period-scoped idempotencyKey, so a customer over the line all month is one alert, not thousands.
- Can it route straight to the account owner?
- enrich.entity attaches the CSM, so the upsell nudge reaches the person who owns the relationship.
- Can I treat hard and soft limits differently?
- Branch on the metric and the used/limit ratio to separate a gentle nudge from a service-blocking limit.
usage-limit hits, routed elsewhere
- Monitor usage-limit hits in SlackSlack
- Monitor usage-limit hits in DiscordDiscord
- Monitor usage-limit hits in TelegramTelegram
- Monitor usage-limit hits in WebhookWebhook
- Monitor usage-limit hits in PostgresPostgres
- Monitor usage-limit hits in NotionNotion
more, into Email
- Track user signups in Emailtrack
- Monitor failed payments in Emailmonitor
- Route support escalations in Emailalert
- Track waitlist signups in Emailtrack
- Track new subscriptions in Emailtrack
- Track canceled subscriptions in Emailtrack
- Track successful payments in Emailtrack
- Track trial conversions in Emailtrack
- Track form submissions in Emailtrack
- Track feature usage in Emailtrack
- Track file uploads in Emailtrack
- Monitor failed logins in Emailmonitor
- Monitor error spikes in Emailmonitor
- Monitor cron-job health in Emailmonitor
- Monitor CI/CD build status in Emailmonitor
- Flag high-value leads in Emailalert
- Catch churn-risk signals in Emailalert
- everything you can pipe to Emailhub