Track canceled subscriptions in Email
Catch every cancellation with the plan, the tenure, and the reason attached — so the team can reach out while the relationship is still warm.
01source
02pipeline · 2 steps
- 01ENRclassifyreason → price | missing-feature | switched
- 02ENRenrich.entitycustomer → MRR · CSM
03destinations · 1
- toemail.outEmailtoalerts@acme.com
the event
You emit subscription.canceled with this shape. The TypeScript SDK keeps the call type-safe, and the event is stored whole — so every field below is available to the pipeline by name.
- customer_idstring
- planstring
- mrrnumberminor units lost
- reasonstringfree text, optional
- tenure_daysnumber
emit it
From your code with the TypeScript SDK — or any language over the REST endpoint and signed webhook ingress.
import { ingest } from "@ingestlayer/sdk";
await ingest("subscription.canceled", {
customer_id: sub.customer,
plan: sub.plan.nickname,
mrr: sub.plan.amount,
reason: survey.reason,
tenure_days: daysSince(sub.created),
}, {
idempotencyKey: sub.id,
});route it to Email
Send a transactional email to one or more recipients, addressable from event fields.
- 01
set the recipient
Enter a fixed address, or reference an event field like $event.payload.email to route per event.
- 02
write subject and body
Both accept $event.* templates. The body renders as plain text with an optional summary table of the payload.
- 03
confirm the sender
Mail goes out from mail@notify.ingestlayer.com with SPF and DKIM aligned. Set a reply-to if you want responses to reach you.
From: mail@notify.ingestlayer.com To: alerts@acme.com Subject: Payment failed — acme-inc (€240.00) A charge failed for acme-inc. amount €240.00 reason insufficient_funds attempt 2
notes
- Outbound email is metered against a monthly quota that scales with your plan; over-quota sends are deferred, not dropped.
- Sending from a fixed ingestlayer domain keeps deliverability high, but the From address is not your own domain.
- Recipient addresses pulled from event fields are validated at send time; a malformed address dead-letters that delivery.
questions
- The reason is free text — can I bucket it?
- Yes. classify maps the free-text reason to a typed label your pipeline branches on, so price churn and product churn route to different people.
- Can I alert only above a revenue threshold?
- enrich.entity attaches MRR; a filter then keeps only the cancellations that actually move the number.
- Where do I keep churn history?
- Send every cancellation to Postgres in parallel with the alert, so the churn table is complete regardless of who got pinged.
canceled subscriptions, routed elsewhere
- Track canceled subscriptions in SlackSlack
- Track canceled subscriptions in DiscordDiscord
- Track canceled subscriptions in TelegramTelegram
- Track canceled subscriptions in WebhookWebhook
- Track canceled subscriptions in PostgresPostgres
- Track canceled subscriptions in NotionNotion
more, into Email
- Track user signups in Emailtrack
- Monitor failed payments in Emailmonitor
- Route support escalations in Emailalert
- Track waitlist signups in Emailtrack
- Track new subscriptions in Emailtrack
- Track successful payments in Emailtrack
- Track trial conversions in Emailtrack
- Track form submissions in Emailtrack
- Track feature usage in Emailtrack
- Track file uploads in Emailtrack
- Monitor failed logins in Emailmonitor
- Monitor usage-limit hits in Emailmonitor
- Monitor error spikes in Emailmonitor
- Monitor cron-job health in Emailmonitor
- Monitor CI/CD build status in Emailmonitor
- Flag high-value leads in Emailalert
- Catch churn-risk signals in Emailalert
- everything you can pipe to Emailhub