Can I see which trials convert fastest?

The trial_days field travels with the event; land it in Postgres and the cohort math is a query away.

How do I credit the right channel?

enrich.entity restores the original acquisition source, so the conversion alert names where the customer first came from.

Should I also track trials that don't convert?

Yes — pair this with a trial.expired event and a churn-risk pipeline to catch the ones slipping away.

ingestlayer/recipes/v0.4

Track trial conversions in Email

Know the moment a trial turns into a paying plan — the clearest signal your activation is working — and route it to the people who made it happen.

01source

sourcesdk.eventTypeScript SDK

matchtrial.converted

02pipeline · 1 steps

01ENRenrich.entitycustomer → company · seats · source

03destinations · 1

toemail.outEmail
toalerts@acme.com

the event

You emit trial.converted with this shape. The TypeScript SDK keeps the call type-safe, and the event is stored whole — so every field below is available to the pipeline by name.

customer_idstring
planstring
trial_daysnumberlength of trial
mrrnumberminor units

emit it

From your code with the TypeScript SDK — or any language over the REST endpoint and signed webhook ingress.

emit trial.converted

import { ingest } from "@ingestlayer/sdk";

await ingest("trial.converted", {
  customer_id: sub.customer,
  plan:        sub.plan.nickname,
  trial_days:  daysBetween(sub.trial_start, sub.trial_end),
  mrr:         sub.plan.amount,
}, {
  idempotencyKey: sub.id,
});

route it to Email

Send a transactional email to one or more recipients, addressable from event fields.

01
set the recipient
Enter a fixed address, or reference an event field like $event.payload.email to route per event.
02
write subject and body
Both accept $event.* templates. The body renders as plain text with an optional summary table of the payload.
03
confirm the sender
Mail goes out from mail@notify.ingestlayer.com with SPF and DKIM aligned. Set a reply-to if you want responses to reach you.

in emaildelivered

From:    mail@notify.ingestlayer.com
To:      alerts@acme.com
Subject: Payment failed — acme-inc (€240.00)

A charge failed for acme-inc.
  amount   €240.00
  reason   insufficient_funds
  attempt  2

notes

Outbound email is metered against a monthly quota that scales with your plan; over-quota sends are deferred, not dropped.
Sending from a fixed ingestlayer domain keeps deliverability high, but the From address is not your own domain.
Recipient addresses pulled from event fields are validated at send time; a malformed address dead-letters that delivery.

questions

Can I see which trials convert fastest?: The trial_days field travels with the event; land it in Postgres and the cohort math is a query away.
How do I credit the right channel?: enrich.entity restores the original acquisition source, so the conversion alert names where the customer first came from.
Should I also track trials that don't convert?: Yes — pair this with a trial.expired event and a churn-risk pipeline to catch the ones slipping away.

build this pipeline or read the quickstart →